PRI assesses that the trend for real estate-related service businesses in the second half of 2026 will continue to grow. Although the real estate market is still in a recovery phase, the service sector related to real estate is expected to grow at a higher rate than the market due to increasing demand for quality of life, community management, and after-sales services. Key supporting factors include the delivery of new projects to the market, consumer demand for improved living standards, and developers placing greater emphasis on after-sales management, resulting in real estate-related services playing a crucial role in creating added value and competitive differentiation.

Ms. Suphin Meechuchip, CEO of Primo Service Solution Public Company Limited (PRI), a leader in comprehensive real estate-related services, revealed that consumers today are not only looking for housing but are increasingly prioritizing quality of life, living experiences, and service standards that cover all aspects, from building and community management to property care, after-sales services, interior design and decoration, as well as additional services that cater to modern lifestyles.

“Even though the real estate market is still adjusting, the real estate-related service business has continuous growth opportunities because consumers value service quality just as much as the quality of the projects. Creating a good living experience has become a key factor in adding value to real estate and differentiating competitors,” Ms. Suphin stated.

For the 4 key trends that PRI sees as drivers for the business in the second half of the year:

· Growth of after-sales services and community management. Developers are increasingly focusing on caring for residents after the transfer of ownership to enhance satisfaction, maintain project value, and build long-term relationships with customers.

· Increased demand for Interior and Turnkey Solutions. Consumers desire convenience and immediate move-in readiness, leading to a continuous rise in popularity for comprehensive design, decoration, and delivery services.

· The role of technology and AI in management. The adoption of digital systems and AI in communication, repair requests, data management, and resident services enhances operational efficiency and elevates customer experience.

· The trend of Sustainable Living continues to grow. Both developers and residents are increasingly prioritizing efficient energy use, environmental management, waste separation, and the creation of green spaces within projects.

PRI is advancing its business in the second half of the year under 4 main strategies to strengthen recurring revenue and long-term growth, which include:

· Strengthening High-Quality Recurring Income. Focus on increasing the proportion of recurring revenue by expanding the premium customer base, creating an Elite Agent network, developing investment consulting services, and building an Integrated Lifestyle Ecosystem that covers health, wellness, and pet services, while also transitioning to Subscription and Service-Based Models for continuous revenue growth.

· Operational Excellence. Enhance organizational capabilities through PRIMO Academy to develop personnel and establish service standards, while driving Digital Transformation through the PRIMO Plus Ecosystem and utilizing AI to improve operational efficiency, reduce costs, and elevate service quality.

· Market Expansion. Expand the B2C customer base and non-affiliated clients to increase business opportunities and reduce reliance on existing customer revenue, while extending services to high-potential areas such as Phuket and Pattaya, as well as expanding Living Services and Brokerage Services to meet the needs of residents, investors, and property owners. Key strategies include expanding the B2C customer base and non-affiliated clients, increasing access to new customer groups in service and property management, building broader brand awareness for PRIMO, and reducing reliance on revenue from existing customer groups.

· Sustainable Growth through ESG. Conduct business under concrete ESG principles covering environmental, social, and governance aspects by promoting efficient energy use, sustainable community management, developing personnel capabilities, and conducting business transparently and accountably to create stable and sustainable growth.

Additionally, the company emphasizes enhancing Customer Experience through effective complaint management, maintaining standards for common areas, proactive communication, and continuously listening to customer feedback to build trust, satisfaction, and long-term relationships with customers across all projects.

“PRI aims for a revenue target of 2 billion baht through expanding the customer base outside the group, penetrating high-potential markets like Phuket and Pattaya, enhancing the PRIMO Plus Ecosystem, and leveraging AI to elevate services. This includes managing 77 projects of condominium and housing estate management, covering over 40,000 families, managing and controlling construction work for 62 projects, and providing other real estate-related services that generate continuous revenue throughout the customer lifecycle. Meanwhile, the company has successfully expanded its customer base outside the group, reflected in the increasing revenue proportion from non-affiliated clients (Non-RPT) from 48% in 2024 to 56% in 2025, while the revenue proportion from affiliated companies (RPT) decreased from 52% to 44%,” Ms. Suphin added.

In terms of technology, the company is developing the PRIMO Plus Application to serve as a central hub for connecting housing services, building management, and comprehensive after-sales services on a single platform, while also incorporating AI technology to support operations in various dimensions, such as Predictive Maintenance for forecasting and planning preventive maintenance, AI Complaint Management for enhancing complaint handling efficiency, Energy Optimization for effective energy management, and Customer Insight Analytics for in-depth analysis of resident behavior and needs, thereby improving service quality, operational efficiency, reducing costs, and creating a better living experience.

“The future of real estate is not just about competing in project sales but competing in the quality of living. PRI aims to create an ecosystem that supports customers throughout their lifecycle to become the Property & Living Services Ecosystem Leader in Thailand,” Ms. Suphin concluded.